Filtr Eye
Filtr Eye, where visionary style meets cutting-edge fashion eyewear. As a dynamic startup and e-commerce brand, Filtr Eye emerges onto the scene with a bold mission – to redefine the way we see and experience eyewear. From the outset, they envisioned a distinctive photoshoot and styling, guided by a unique creative direction that would establish their brand as the epitome of modern, trendsetting eyewear.
Filtr Eye’s ask was clear: to capture the essence of their innovative eyewear collection through a photoshoot that mirrors the brand’s ethos – contemporary, sleek, and effortlessly chic. The challenge extended beyond merely showcasing the eyewear; it was about creating an entire visual language that resonates with their target audience – the fashion-forward, the trendsetters, and those who appreciate eyewear as a statement of individuality. In response to this vision, the photoshoot and styling were curated with precision, aiming not just to present eyewear but to narrate a story of style evolution. The creative direction centered around capturing the intersection of fashion and functionality, ensuring that each frame became a testament to Filtr Eye’s commitment to pushing boundaries and setting new trends in the eyewear landscape.
Embarking on a journey of digital prominence, our role with Filtr Eye extends beyond just capturing their visionary eyewear through the lens. As the architects of their online marketing and social media growth, our mission is to amplify the brand’s narrative, cultivating an online presence that resonates with the discerning tastes of the modern consumer. Together, our role in Filtr Eye’s journey extends from the photoshoot studio to the digital realm, shaping a narrative that invites the world to see eyewear through a new lens.
For visuals, we opted for a visually arresting and cohesive theme that encapsulated the brand’s identity. The creatives were designed not only to capture attention but to tell a compelling story. Each visual element was meticulously chosen to align with the campaign’s goals and evoke a specific emotional response from the audience.
